Ecolens is a start up based in London offering a supply chain traceability software for sustainability and cost data in construction. With only a demo of the software platform in place, Ecolens was looking for a website redesign that effectively directed viewers to either Book a Demo or Join the Mailing List. Over the course of 4 weeks, my partner and I worked to audit the website, conduct a competitor analysis, develop personas, design wireframes and hi fidelity prototypes, and run usability testing.